Marseille and Athletic Bilbao reach Europa League last 32

first_imgFormer European champions Olympique Marseille survived an anxious night to draw 0-0 at home to Salzburg and reach the Europa League last 32 on Thursday where they were joined by Athletic Bilbao and Red Star Belgrade.Bilbao avoided an ignominious group stage exit as they won 2-0 at Ukrainian side Zorya Luhansk, while Red Star beat Cologne 1-0 to extend their European hopes beyond Christmas for the first time in 26 years.AEK Athens, Astana, FC Copenhagen, Lokomotiv Moskow and Ludogorets took the other five qualifying places of the eight up for grabs on the final night of group action.One of the stories of the night came in Group A where Astana became the first Kazakhstan club to survive the group stages of a European club competition as Marin Anicic scored in a 1-0 victory at Slavia Prague which saw them leapfrog their hosts.Slavia had needed only a draw to join group winners Villarreal in the last 32.Marseille, fourth in Ligue 1, could ill afford any slip-up against Group I top dogs Salzburg who kept a fifth successive clean sheet in the competition.With news that Turkish club Konyaspor were ahead in Portugal against Vitoria, defeat would have been curtains for Marseille but they held on in the Stade Velodrome and could breathe a little easier as Konyaspor conceded a late equaliser.La Liga side Bilbao dashed Zorya’s hopes of continuing their European journey into the new year as late goals from Aritz Aduriz and Raul Garcia earned them the three points.Victory would have seen Zorya progress at the expense of the Spaniards but Bilbao ended up pipping Swedes Ostersund to first place in Group J after they drew 1-1 at Hertha Berlin.STAR PERFORMANCERed Star, European champions in 1991, made the knockout stages as they finished runners-up in Group H to Arsenal who crushed Belarus champions Bate Borisov 6-0.A 52,000 crowd, including several thousand from Cologne, watched in the Rajko Mitic stadium where forward Slavoljub Srnic struck a 22nd-minute winner.Bulgarian side Ludogorets drew 1-1 at Hoffenheim as they secured runners-up spot in Group C behind already-qualified Braga, who were beaten 2-1 away by Istanbul Basaksehir who finished a point behind Ludogorets in third spot.Seven-times European champions Milan suffered a 2-0 defeat at Rijeka but had already sealed top spot in Group D.The real battle was below them where AEK Athens joined Milan in the last 32 with a 0-0 result at Austria Vienna, a fifth consecutive draw in the group for the Greeks.In Group E, Italian side Atalanta beat visiting Olympique Lyonnais 1-0 in a straight shoot-out for first place, while in Group B a hat-trick by Junior Moraes gave Dinamo Kiev a 4-1 victory over Partizan Belgrade as they topped the standings.FC Copenhagen scrambled into the knockout stage with a 2-0 home victory over FC Sheriff Tiraspol, leapfrogging the Moldovans into second spot in Group F behind Lokomotiv Moscow, who finished off with a 2-0 win at Zlin.Copenhagen’s Pieros Sotiriou opened the scoring after 56 minutes and Michael Luftner struck three minutes later.The Danes and Sheriff each had nine points but Copenhagen advanced thanks to a better head-to-head record.A 2-1 home loss to Lugano cost Steaua Bucharest top spot in Group G with Viktoria Plzen nipping in ahead of them after winning 2-0 at Hapoel Beer Sheva.Zenit St Petersburg won Group L thanks to an impressive 3-1 victory away to Real Sociedad who finished second.The draw for the two-legged last 32 stage is on Monday.last_img read more

Barker, Ellen big winners at Daytime Emmys

first_imgLOS ANGELES (AP) – After 35 years of giving away prizes, newly retired Bob Barker picked up one of his own at the Daytime Emmy Awards on Friday night. The 83-year-old former emcee of “The Price Is Right” won his 19th trophy as game-show host, beating a field that included last year’s winner, Alex Trebek of “Jeopardy!” “Come on down!” presenter Ellen DeGeneres shouted. Barker received his second of three standing ovations of the night, having gotten his first when he introduced the evening’s first presenters while on the arms of “Barker’s Beauties,” models from his show. “This proves that the judges had sympathy for an old man who doesn’t have a job,” quipped Barker, who retired last week after 35 years on “The Price Is Right” and 50 years in television. “I want to thank the television viewers across the country for inviting me into their homes for 50 years,” he said, before concluding with his signature signoff. “And remember, help control the pet population. Have your pet spayed or neutered.” Barker came into the show already a winner. He earned his 18th trophy at Thursday night’s ceremony for craft categories as executive producer of “The Price Is Right.” Barker’s career was honored during the ceremony, which aired live on CBS from the Kodak Theatre in Los Angeles following the network’s prime-time rebroadcast of Barker’s last “Price” show. His early victory keyed a big night for CBS, which won nine trophies to go with its seven creative arts awards Thursday, giving the network a leading 16 wins. “Guiding Light,” which came in with a leading 17 nominations, tied another CBS soap opera, “The Young and the Restless,” for drama series honors. PBS was second with 15 awards, including 13 creative arts trophies. Syndicated shows earned 11 trophies, including six by DeGeneres and “The Ellen DeGeneres Show.” ABC was fourth with nine wins, while NBC earned five. DeGeneres scored her fourth consecutive victory for talk show and third win in a row for talk show host, keeping “The View” co-hosts Barbara Walters, Joy Behar, Elisabeth Hasselbeck and the recently departed Rosie O’Donnell winless. “I really am shocked,” DeGeneres said before acknowledging “The View” ladies and O’Donnell’s controversial yearlong stint. “I thought Rosie brought a lot of new viewers to daytime television and it was interesting.” DeGeneres joked that she planned to take a page from “The View” on her show. “And I want to just start with something controversial right now to kick it off and I know this might not be popular and I don’t care because that’s what I’m doing,” she said. “I just want to say it – I think Bob Barker is a quitter.” Barker laughed along with the rest of the audience. CBS also swept the lead acting categories, with victories for Maura West of “As the World Turns” and Christian LeBlanc of “The Young and the Restless,” daytime’s No. 1 rated show. West picked up her first Daytime Emmy for playing Carly, whose emotional breakup with husband Jack was a major storyline. She defeated four-time winner Kim Zimmer of “Guiding Light” in a category where all five nominees star on CBS soaps. “It’s so much heavier than I thought,” said West, who began watching the soap opera in high school and met her real-life husband on the show. “I feel like I’m going to throw up. I’m just thrilled to bits and pieces.” LeBlanc won his first trophy in 2005. This time, he upset a field that included co-star Peter Bergman, last year’s winner Anthony Geary of “General Hospital,” Michael Park of “As the World Turns,” and Ricky Paull Goldin of “Guiding Light.” Genie Francis of “General Hospital” claimed her first Daytime Emmy for supporting actress in a drama series. Francis returned to the soap opera last year as Laura Spencer, a role she began playing at age 14. “Oh my goodness!” she said. “Thank you so much. I am overwhelmed. I’ve waited 31 years for this moment.” Francis and co-star Geary, who plays Luke Spencer, were part of the most watched event in daytime television history when their characters married 26 years ago. Francis’ “General Hospital” co-star, Rick Hearst, won supporting actor honors. Jennifer Landon of “As the World Turns” won her second consecutive award for younger actress in a drama series. She thanked her late father, actor Michael Landon. Bryton McClure of “The Young and the Restless” won his first Daytime Emmy as younger actor in a drama series. There was a tie for performer in a children’s series between “Sesame Street’s” Kevin Clash, who plays Elmo, and Caroll Spinney, who plays Oscar the Grouch. “I started watching this show when I was 10 years old,” said Clash, who also won last year and had a tuxedoed Elmo on his arm. “My mom thought I would go blind watching it trying to figure out how to build these things. I just love living on the street of ‘Sesame Street.’” A Lifetime Achievement Award went to Lee Phillip Bell, who co-created “The Young and the Restless” and “The Bold and the Beautiful” with late husband William J. Bell. The winners Winners of Daytime Emmy Awards presented at the Kodak Theatre in Los Angeles: Drama series (tie): “Guiding Light” and “The Young and the Restless.” Lead actress in a drama series: Maura West, “As the World Turns.” Lead actor in a drama series: Christian LeBlanc, “The Young and the Restless.” Supporting actress in a drama series: Genie Francis, “General Hospital.” Supporting actor in a drama series: Rick Hearst, “General Hospital.” Younger actress in a drama series: Jennifer Landon, “As the World Turns.” Younger actor in a drama series: Bryton McClure, “The Young and the Restless.” Game show host: Bob Barker, “The Price Is Right.” Talk show: “The Ellen DeGeneres Show.” Talk show host: Ellen DeGeneres. Directing in a drama series: “As the World Turns.” Writing in a drama series: “Guiding Light.” Performer in a children’s series (tie): Kevin Clash as Elmo, “Sesame Street,” and Caroll Spinney as Oscar the Grouch, “Sesame Street.” Lifetime achievement: Lee Phillip Bell, co-creator of “The Young and the Restless” and “The Bold and the Beautiful.” 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

League Cup semi-final: Stoke 0-1 Liverpool – Jordon Ibe gives Reds slender first-leg advantage

first_img Jordon Ibe celebrates with Roberto Firmino 1 Jordon Ibe scored the only goal of the game as Liverpool edged out Stoke to gain the advantage in the League Cup first leg on Tuesday night.There were more injuries than concrete chances in the first half but Ibe, who had benefited from the casualties, popped up seven minutes before half time to give the Reds the lead.Both teams were pressing to score the second goal with Marko Arnautovic in particular missing a golden chance in the wind and rain at the Britannia.The win mean Jurgen Klopp’s side are in pole position to go to Wembley, with the return leg at Anfield on January 26.Liverpool began the brighter of the two teams, pressing high and penning Stoke into their own half, but were unable to create anything clear-cut in the early stages.Adam Lallana came close with a swerving 25-yard shot which Jack Butland did well to keep control over after good build up play involving Philippe Coutinho and Roberto Firmino.However, the Reds suffered a double injury blow with first Coutinho, and then Dejan Lovren, hobbling off the Britannia turf with hamstring injuries.However, one of the replacements, Ibe, was the one to break the deadlock.He finished off a smart counter-attacking move after James Milner – the other substitute – released Lallana down right before Joe Allen’s miss-kick fell into Ibe’s path to slot home.Stoke nearly hit back immediately but Arnautovic glanced his header wide of the post.The second half was more of an end to end affair with only a crunching tackle from makeshift centre-back Lucas enough to stop Bojan from jinking his way through the Liverpool defence.Minutes later Allen went down asking for a penalty but Milner played on only to see his left-footed shot blocked on the line.There was almost an embarrassing moment for Butland, who Firmino charge down his low clearance, but fortunately for the recently crowned England under-21 player of the year, it ricocheted straight into his arms.With Stoke trying to force an equaliser, Joselu managed to get on the end of Xherdan Shaqiri’s corner, but could only lift it high over the bar.Mark Hughes will hope his attacking quadrant of Arnautovic, Shaqiri, Bojan and Ibrahim Afellay are more prominent for the return leg in three weeks’ time.last_img read more

CHRISTY ‘UNITES’ WITH CO-WORKERS TO PREPARE FOR SAM – IN PICTURES

first_imgChristy Toye can safely be described as a veteran of the current Donegal side.And yet the Creeslough man, despite only coming on for a few appearances, has supported Jim McGuinness from the start.And while Christy supported Jim over the last few months, Christy’s workmates at United Healthcare have been very supportive of the St Micheals man. They just about covered in everything in green and gold.There was a rumour that a  pigeon had flown in a widow and that he got a Donegal hat and t-shirt to wear.* All pictures by kind permission of Clive Wasson. CHRISTY ‘UNITES’ WITH CO-WORKERS TO PREPARE FOR SAM – IN PICTURES was last modified: September 20th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Christy ToyeUnited Healthcarelast_img read more

‘It’s been tough but the lads are behind the manager’

first_img1 West Ham eased the pressure on Slaven Bilic by beating Huddersfield Town Andy Carroll insists the West Ham squad are right behind manager Slaven Bilic.The Hammers lifted some of the pressure on Bilic with a 2-0 win over Huddersfield on Monday night to collect their first points of the season.“We needed the win,” striker Carroll said.“It’s been tough but the lads are behind the manager. We went out there and fought and we got the two goals.“It’s been a tough road for us but we played our hearts out and got the three points.”Bilic, feeling the heat after West Ham lost their first three matches, was able to hand Carroll his first appearance of the season.The injury-hit striker had been out since April with a thigh problem but is determined to put fitness issues behind him.“It’s nice to be back on the pitch,” he told West Ham’s website.“It’s been a long time over the summer. I’ve been working hard in training and it’s paid off. I’m feeling good.“It’s been tough but I’ve worked hard and now I’m back. Hopefully all the misery is behind me.”Huddersfield kept hosts West Ham at bay until the 72nd minute when Pedro Obiang’s shot took a huge deflection off Mathias Jorgensen and looped into the net.Substitute Andre Ayew struck from close range five minutes later to condemn Town to their first defeat of the season.They were also the first goals keeper Jonas Lossl has let in this season, much to the Dane’s irritation.“I’m really annoyed that the goals came like they did,” he told HTTV.“But in the end we were not good enough so we need to look in the mirror, look at our mistakes and rise again.“It was a close game but in the end we could not expect more than a draw.”last_img read more

Analysis: More Six Nations heartache for much-improved Scotland

first_imgHaving led 13-16 going into the final third, Scotland needed a spark to extend their lead but instead it was Wales who were invigorated by man of the match Jamie Roberts’ powerful burst over the line which any defence in the world would have struggled to stop.With confidence soaring and the crowd behind them, Wales edged further ahead through winger George North who evaded four Scot’s tacklers to touch down for the match-winning score. Scotland did manage to rally near the end and scored a second try of their own through Duncan Taylor which narrowed the gap but sadly, it wasn’t to be.Laidlaw dejected SNS Group Despite a much improved performance, Scotland suffered another heartbreaking loss in Cardiff as Warren Gatland’s Wales got back to winning ways after their Dublin draw last weekend, writes Finlay Morrison. The defeat leaves Scotland without a Six Nations win in almost two years.Cardiff miseryVern Cotter’s side arrived in the Welsh capital as heavy underdogs and few pundits gave them any chance of claiming their first win in Wales since 2002, but when the dust settles and the post-match reviews are held, Scotland’s management will be privately fuming that they let this one get away. “It doesn’t get any easier”, sighed captain Laidlaw at full-time, reflecting on their ninth Six Nations defeat in a row. “We just gave them the game in the end after being in such a good position”, the skipper went on. “Wales were better on the day but we need to improve our lineout”, he continued, referring to his side’s poor set piece performance. “We’re so close, but I cant keep saying this,” the scrum half added.Promising signs SNS GroupThe signs were there early on in Cardiff that this could have been the turning point for Scottish rugby, and there was certainly enough to take from today’s loss to at least get one win from their next two matches against Italy and France.The more optimistic of Scotland fans would point out that the fixture list hasn’t been kind to Vern Cotter’s side, having met two of the tournament favourites first up. One that got away Gareth Davies’ controversial try in the seventh minute set the tone for what was a frantic match, but television replays seem to suggest the ball came off centre Roberts’ hand first.To their credit, Scotland didn’t lie down and turned things around six minutes later when Finn Russell’s deft chip over the Welsh defence found Tommy Seymour in acres of space to level the scores.Just as Scotland were beginning to look confident however, they lost influential fullback Stuart Hogg after 20 minutes due to a back spasm. The Glasgow Warriors star had already made 50 odd metres by the time of his departure, and although he was replaced by the capable Ruaridh Jackson, Scotland’s attacking spark was severely hampered.Laidlaw’s boot edged Scotland ahead after half an hour and although Dan Biggar levelled things up with five minutes to play in the half, the home side were penalised again by referee George Clancy and Laidlaw edged the visitors ahead at the break.Half-time edgeScotland should have identified that Wales seemingly had a lack of a plan B whilst enjoying their half-time oranges, and the message looked to have been “kick the ball behind their tiring back three” as they emerged for the second half and began well.Vern Cotter may also face questions as to why he waited so long to introduce the likes of Stuart McInally, Blair Cowan and Sam Hidalgo-Clyne to the fray, especially when Wales stretched their lead after North’s try.Had these key personnel been introduced earlier, it is not unlikely that the gap may have been closer, allowing the Scots the opportunity to score a winning try as Wales’ key men were also out on their feet by this stage.Cotter desperate for winAnother Six Nations weekend however, and another defeat for Vern Cotter who admitted “It’s never easy to lose and we don’t like losing” afterwards. “There’s things we can take from this match and our attitude was much better (than last week) and we’re desperate to win our next match”, the Kiwi coach, who is still searching for his maiden Six Nations victory, confirmed.When in RomeThat next match comes in Rome in a fortnight’s time against a resurgent Italy and is now an absolute must-win for Scotland who have yet to face Grand Slam-chasing France and winless Ireland.Another defeat would completely eradicate any of the optimism which was built up during the World cup last Autumn and would mean Scotland would have been two years without a win in the competition.There was however, enough evidence in the second and third quarter of the match to confirm that this young Scotland side simply need any sort of win to set them on their way.It’ll be a long two weeks for Cotter and his beleaguered squad but a win in Rome could be the catalyst for a strong finish to this years championship.last_img read more

Celtic 3-1 Kilmarnock: Late goals seal win for Champions

first_imgKilmarnock’s loanee defender Kristoffer Ajer was not allowed to play against his parent club as Martin Smith, Mark Roberts and Scott Boyd came back into the Ayrshire side.Killie gave Celtic a guard of honour before the game to acknowledge the Hoops’ sixth successive title win.They then spent the first-half repelling wave after wave of attacks from the men in green and white, succumbing to Armstrong’s 25 yard drive midway through.Before that, Sinclair, Callum McGregor and Brown all had efforts as the Rugby Park men defended with some desperation.Armstrong, the league sponsors’ player of the month for March, had tried his luck with a left-footed drive which flew over the bar moments before he fired into the bottom corner from a similar distance with his other foot for his 14th of the season.Kilmarnock were all but paralysed by Celtic’s grip on the game.A last-gasp tackle from Killie defender Iain Wilson blocked McGregor’s close-range shot before Tierney’s angled-shot narrowly missed the far post.Jones brushed off the attention of Brown in the 42nd minute before firing over the bar from 25 yards but that was about it as far as Killie’s threat was concerned.The second-half ran along similar lines after Sinclair headed a Patrick Roberts cross past the post three minutes after the restart.Celtic maintained almost total control but the visitors equalised in a rare attack.Striker Conor Sammon drifted left to take possession and when he picked out Jones, his deflected strike from 14 yards ended up behind Parkhead keeper Craig Gordon.However, in the 71st minute all was well again with the Hoops faithful.Armstrong’s free-kick to the back post was headed across by Boyata and Roberts returned the ball for Sinclair to finish from three yards out.Immediately Dembele and Tom Rogic replaced Roberts and Callum McGregor respectively and moments later, after the French striker’s shot was deflected on to the post, Forrest headed in the rebound to give the scoreline more credence. Celtic remain unbeaten domestically after 39 games – 32 in the league – and moved on to 90 points with some ease.It was a difficult and exhausting afternoon for interim-manager Lee McCulloch’s side who lost out to Partick Thistle for a top-six place.As expected after leaving them out of the 1-1 draw with Partick Thistle in midweek, Rodgers returned Scotland players Kieran Tierney, Scott Brown, Forrest and Armstrong to the team, along with Belgian defender Dedryck Boyata.Moussa Dembele was on the bench after recovering from a hamstring problem which kept him out of the Hoops’ previous two matches. Boss Brendan Rodgers celebrated his new Celtic deal by watching his Premiership champions sweep Kilmarnock away in a 3-1 win.The Northern Irishman signed an improved contract on Friday which takes him to 2021 and in the 22nd minute of a Parkhead procession in-form midfielder Stuart Armstrong fired in the opener with a 25-yard drive.The Rugby Park side emerged from their defensive shell to grab an unlikely leveller in the 65th minute through wide-man Jordan Jones.However, Scott Sinclair restored Celtic’s lead from close range six minutes later with his 23rd goal of the season and James Forrest added a third.last_img read more

Graeme Murty: We’ll give Celtic a game if we perform

first_imgRangers boss Graeme Murty says recent victories at Murrayfield, Pittodrie and Easter Road should ensure his players arrive at Celtic Park in confident mood.Murty has been installed as Rangers manager until the end of the season after guiding the Ibrox club to wins away to Hearts, Aberdeen and Hibs during his interim spell in charge.The Light Blues take on Celtic on Saturday, having only picked up one point against their rivals since returning to the top flight – a draw during Murty’s previous temporary stint in the dugout.Asked if his side have a point to prove, he said: “We’ve always got a point to prove against Celtic, not just this game. Midfielder Ryan Jack was stretchered off during Wednesday’s 2-0 win over Motherwell following a tackle from Cedric Kipre.Murty, however, saw no intent in the Frenchman’s challenge and holds out hope Jack will recover in time for Saturday’s derby.“We don’t know, it’s too soon to say unfortunately,” he said. “It’s very tender, he took a sore one and we’ll make a judgement on him closer to the time.“I did not think Kipre stamped and pushed down, he didn’t put any pressure through the challenge, there was a coming together that was a nasty one but, regarding intent, I’m not sure there was any there.”After the Old Firm derby, Murty’s attention will turn to transfers, with the former Scotland international to be given the final say on recruitment following his appointment.Celtic are likely to enjoy a reported £7.5m windfall after Virgil Van Dijk signed for Liverpool for a world-record fee due to a sell-on clause.While Murty recognised the merit of buying cheap future prospects, he said Rangers need players who can have an immediate impact.He said: “We have to understand where we are, we are not going to go out and spend £75m on a centre half.“It makes good business sense to buy cheap and sell high so we won’t be averse to doing that at all. “But we have to make sure in this January window we bring in guys who can impact us now.” “It’s the Old Firm derby, one of the biggest games in the world so when it comes about we need to be at our top level.”He added: “They have shown a level of performance, to go to Murrayfield and win, to go to Easter Road and win, to go to Pittodrie and win.“The boys have to gain some enthusiasm and encouragement from that. We know, when we perform properly we can give anyone a game.“So regardless of the level Celtic perform at, we have to concentrate on delivering our best performance of the season.”last_img read more

LPRC: 2017 Research Recap

first_imgIn 2017, the Loss Prevention Research Council (LPRC) worked together with retailer and solution provider members to complete 31 research projects and publish 31 full reports. These projects took place in eight working groups with monthly calls, along with three innovation chains. Projects and groups are sorted based on common interests, such as Violent Crime, Supply Chain, and Product Protection.The 2017 IMPACT Conference was a culmination of this research and collaboration, an opportunity to present twenty research projects in poster session format, seven projects in Learning Lab breakout format, and three projects on the main stage. Over 300 LP executives attended and worked together to learn about 2017 findings that had occurred outside their own Working Group, and decide and plan LPRC’s 2018 research agenda.(Visit the LPRC Facebook page for images of IMPACT 2017)- Sponsor – Each year, three major milestones mark the LPRC research calendar:Late February: The LPRC’s Annual Research Agenda for the new year is published, letting members know what research projects will be conducted for the year (view 2018 here)Early October: The IMPACT Conference is held at the University of Florida, where project results are presented to members in various forms (2018 info here)Late December: The Annual Research Catalog is published, featuring the results to all the previous year’s research projects in three formats: video clip summary, written abstract summary, and full research report.The 2017 Research Catalog is now available and can be found here (video) and here (PowerPoint).Cheers to a safe and productive 2018!This post was originally published in 2017 and was updated March 30, 2018 with the latest links to the Research Agenda. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

first_imgPageFair data on US use shows that males are the largest group of ad blocker users, across all age groups.In January 2017, Adblock’s agenda was updated with statements from established advertisers and brand managers who supported the qualitative improvement of advertisements to increase sales and build a transparent and clear ad ecosystem.Currently, advertisers want to regain the loyalty of customers all over the world and improve the quality of the advertising infrastructure. Publishers don’t want to lose out on traffic monetization. A solution that meets the needs of the users, the advertisers and the publishers is needed.Who are the main ad blockers?There are two types of ad blockers: the first create black lists and only eliminate the unwanted portion of ads. The second type, works according to the “all or none” principle; these block all unknown advertising objects. And the boundary between “all” and “none” is pretty thin.For example, both types of blockers can block code called from the Google Tag Manager container (GTM). But at the same time, tracking codes that “do no harm” with ads, and ad codes that can cover up your whole page with adult content banners, can be called from the GTM container.When an ad blocker blocks hit counter codes called from GTM, advertisers receive no analytical data in their statistics. This leads to a difficult and open question: how do we work with traffic and conversions in this scenario? One solution would be to place the codes directly on the web page, not through the GTM container. This requires hours of work for qualified programmers, who are difficult to find and charge exorbitant fees.There is another scenario regarding GTM and e-commerce stores which is harmful for both online retailers and their users. Periodically, Internet retailers launch promotions and announce these sales using banners on their home pages. Some of these retailers do so using a GTM container. But users with an enabled adblocker will not be able to view the promotional banner because of the ad blockers. The user can’t tell there is a sale; the retailer loses out on a sale.Ad blockers and publishersThe percentage of blocked content on various websites varies depending on the subject matter and the audience. Online games and websites with lots of tech content are geared towards a sophisticated audience, which often uses adblocking programs. On the other hand, the audience for a fashion blog rarely uses any extensions to block ads. User gender is also a factor, because men install adblocking programs more often than women.PageFair research shows that 23% of the 200 web users it surveyed use adblocking extensions (on average).Affiliates earn more than 90% of their revenue through deeplink — their ads are all but secure from ad blockers (at least, in admitad), and publishers rarely encounter problems with adblockers during the placement of ads on their websites.But in some cases, the target actions on advertiser websites can be omitted, as we discuss this in more detail on our blog.If a target action is not tracked, both the publisher and the affiliate network will lose money on target traffic. To avoid gains and losses when there is an increasing number of people using adblockers, publishers should facilitate an open and honest dialog with users. If an adblocker is enabled in a browser, publishers should ask to disable it because it “interferes with the site’s proper operation.” But publishers should never block or hide useful content on their sites.The disabling of an ad blocker should be a request, not a demand. Try to communicate with users, and educate them to properly use the tools created for the existing advertisement market.Admitad and Adblock“Using admitad, we regularly perform experiments to test various current banners, ad links on pages and different browser extensions to avoid real content and tracking target actions being blocked,” said Alexander Blokhin, Head of Tracking Department at admitad. “This helps discover and resolve issues our advertisers and publishers encounter even faster.” admitad connects publishers and advertisers globally for secure and profitable CPA marketing activities.According to a data analysis in May 2017, the default, built-in Opera ad blocker and uBlock Origin with the enabled privacy option both block GTM. If an advertiser is integrated through use of the Google Tag Manager and this still occurs, then a certain set of parameters (Opera or uBlock Origin) is causing the tracking pixel calls to be blocked. In the browser console, it would look like this:Everything pulled from GTM is blocked.According to Liveinternet, Opera’s worldwide share is estimated to be 1.2%. This allows us to estimate how much money publishers and affiliate networks could lose on users with this browser. Of course, the example is much more pronounced, but as a rough estimate, we can use the 3.4% as the monetary amount lost from total profit (providing the advertiser is integrated through GTM). With large volumes, admitad views small numbers in absolute values.But when testing plugins such as Adblock, AdBlock Plus, Privacy Bagger, Ghostery, FairAdBlock and SimpleAdBlock with default settings, tracking code calls are not blocked.To give you an idea of percentages detected, here is some sample data on active ad blockers found in the browsers of advertiser website visitors across various segments from the admitad traffic channel:In lieu of a summary“I believe it is crucial to create an open ecosystem, adapted for all participants, through the joint efforts of several large players from different sides. We must have an open dialog with ad blocker software representatives who are responsible for setting the blockage rules”, says admitad CEO Alexander Bachmann.“It is also necessary to block what is referred to as ‘unwanted’ advertising, and help technology players not associated with ‘invasive’ ads, but who are still connected to the advertising industry, we are talking here about CPA networks and tracking scripts.“Admitad is working tirelessly to solve this issue. We are working to improve tracking in order to capture the most target actions brought in by affiliate channels. We feel this improvement is important, as it would give our publishers a way to concentrate on traffic monetization and a way to forget about the struggle against ad blockers.“We also recommend our colleagues join us in working on this problem as well. Ad blockers are our partners in the struggle against unwanted, invasive and inappropriate ads. They are best viewed as a positive participant in the advertising market, where we all work together.”From our sponsors: Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at the many aspects of Adblock and its influence on internet advertising overall, particularly on CPA marketing and CPA tracking.Adblock and CPA marketingThe explosive increase in internet devices, internet users and different ad blocking solutions is driving the adoption of tools that selectively or completely block Internet advertising on users’ screens. At the same time, we also see the continuous development of blockers’ technical features and abilities to filter out intrusive ads, allowing them to selectively exclude unwanted advertisements.And while user demand for blocking intrusive ads drives adblock software development, there is a counter effect to this trend, too. Publishers are developing new technical solutions to ensure that their ads are impervious to blockers, thus protecting the publishers’ ad revenues.Successful publishers now optimize traffic processing within the current adblock ecosystem. In this respect, it makes sense to observe and evaluate the competitive advantages of the CPA marketing business model as one of the best solutions for successful interactions with ad blockers. In most cases, along with targeted traffic, suitable offers and built-in promos (primarily, DeepLink), this model is much more profitable in comparison to “traditional” banners.Ad blocking: origin of the trendMany web pages today are overloaded with intrusive ads and the quantity of the ads has negatively influenced the quality of the information that is displayed.The aggressive expansion of pop-unders and click-unders are precisely what has led to an imbalance between ads and free content.This imbalance has become even more pronounced since the development of mobile technologies. It is indeed an awkward experience when advertisements aren’t optimized for mobile devices.In 2016, PageFair, a company that monitors ad blocking and looks for solutions to minimize risks from adblock technologies, noted a 30% increase in the use of adblock programs globally, influenced by the popularization of mobile devices among Internet users.According to PageFair’s December 2016 data, Adblock has a 6% presence in Russia, 13% in Ukraine, 10% in Belarus and 3% in Kazakhstan. HomeDigital MarketingAdblock vs. Cost-Per-Action marketing: cooperation works better than conflictcenter_img Adblock vs. Cost-Per-Action marketing: cooperation works better than conflictYou are here: Posted on 1st August 2017Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more